It's Your New Technician's First Service Call
How worried should you be?
By Bob Mathews
It's Monday morning at 8:00 a.m. and you are sending your new technician
out for his first service call since he joined the company. When
you hired him, you were excited because you think you remember something
about his previous employer and aren't they supposed to be really
good in service? He also showed you two certifications for two of
your major equipment lines and that just never happens. You haven't
really had the time to fully check him out or his certifications,
but he sounded like he knew what he was talking about and he's just
such a nice guy.
You usually would have him ride with another technician and check
him out a little bit more, but you have been short a technician
for several months and have another guy out sick and one on vacation.
He should be okay on this call because it's a long-term customer,
and the call is just for a breakaway that needs to be replaced.
Goodbye, Good Luck
You are thinking as he goes out the door with parts in one hand
and a map in the otherbecause he just moved to townhow
much you wish that the two new trucks you ordered for your top technicians
had arrived so he had something better to drive than the old yard
truck that's passed around and should have been retired last year.
But it is not far to the site and it's all you have.
As quickly as you see his taillights go out of sight, you are onto
the next emergency of the day. You quickly forget about your new
technician and your long-term customer's breakaway problem. The
morning jackhammers from one fire to the next as you deal with all
the issues that a Monday always brings.
Suddenly it is 10:30 a.m. and like a lightning bolt you realize
you have not heard from your prized qualified new technician. You
quickly calculate in your mind that, at best, it's a 45-minute round
trip to the site, and the repair, if you are generous, should only
take 30 minutes. You give him a little extra time because he might
have gotten lost. Because of the hurry to get him into the field,
he does not have a phone or radio. You have friends in the industry
who use those GPS devices so they can always see where their trucks
are, but you feel they are so expensive and not needed because you
have such a great group of technicians. Maybe they occasionally
do run an errand on company time, but other than the guy you caught
doing side jobs because a customer called, you trust them. You think
about calling the site but are embarrassed to call and ask if he
is there.
Panic Is a Four Letter Word
As the clock moves toward 11:00 a.m., panic slowly starts to set
in. You put your embarrassment aside and call the site. For some
reason, they are not answering the phone. You start to think how
stupid you feel for sending someone out without first checking him
out completely. You search your desk for his file to see if you
still have a list of references that in your haste to get the qualified
new technician started, you never checked. You find the file and
the two certifications are there. You start to feel better as you
see the recognized manufacturer logos and the word certification
on top. In a sudden panic you check the dates. Well, they are expired
but not by that much.
Suddenly you think the old yard truck must have broken down. Oh,
you wish you had done a little better planning on truck replacements
and maintenance. But they do not give those trucks away. While you
can get what you need for most calls for $25,000, you know your
competitor adds things like a crane, lift gate and more storage
spacethings that can drive the price up over $35,000 each.
Toss in $15,000 to $20,000 for inventory and $1,500 to $2,000 for
a laptop and you grimace as your stomach starts to turn.
You suddenly flash back and remember your qualified new technician.
What if he got in an accident? You think back and remember your
insurance guy telling you that you needed a driver training program.
He told you your insurer would be happy to give you one and help
with the training. You remember that your auto insurance really
went up last year after that rash of rear ending accidents you had.
You never got around to setting that training up with your insurance
carrier. They wanted you to take your guys out of the field for
three hours! You think of the yard truck again and try to remember
if it had an emergency kit with flares, spare tire and jack.
You start to calm down. You figure if the truck had broken down,
he would have found a way to call. And if it had been in an accident,
it has your company name on the side; surely someone would have
called by now. You decide he must have made it to the site.
The Lowdown on Training
You look down and notice you are still holding his manufacturer
certifications. You start to wonder if he has ever had any basic
site safety training. Forget lockout/tagout, does he even know what
an emergency shut off is? Does he know how to park his truck to
screen himself from other cars, and if he does, will he? You look
over at your shelf where you have that nice safety manual. It looks
so good with your company logo and safety plan so prominently displayed.
You remember sitting on the PEI Safety Committee and helping put
that together. How many years ago was that? You had all those great
plans for training and safety meetings.
Things to Ask to Help Make Your
Service
Technician's First Customer Visit a Success |
- Are his Certifications up to date?
- Does he know the company's values?
- Can he safely drive the company vehicle?
- Has he been trained on site safety?
- Is he familiar with the area; does he have
appropriate maps?
- Are all the correct tools on his truck?
- Does he know how to use them?
- Will he do the paperwork the way you want
him to do it?
- Has he been taught how to take care of returns?
- Can he handle cash payments?
- Is he aware of any unique customer issues?
- When and who does he call for help?
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You suddenly start thinking about that breakaway. Why did it need
to be replaced? Was it a drive off? Is it possible that it was far
worse than a breakaway? What if they had a leak? This guy is certified
on the dispenser but what does he know about tank monitors, leak
detectors and electrical? Does he have any clue as to how many gallons
of released product is reportable? The last thing you need is another
hit to your pollution insurance like you had with that dumb leak
detector two years ago. You remember your customer and know he's
a sharp operator. You hate relying on him for something this important,
but you do.
You look back down at those two certifications and a sense of pride
comes over you as you think you have done a good job of getting
your guys certified on manufacturers' equipment. Then you think
of the cost of those classes and the cost of being out of the field.
You figure weeks worth of training costs you between $10,000 and
$12,000 depending on how good the technician is at billing his time,
costs associated with the class, and where on the planet they hold
the training. You notice again the dates on the certificates in
your hand and start to wonder where your technicians stand on recertification.
With the sense of pride gone, you think about how empty you feel
when a technician returns from training, knowing there is so much
more training that should be done on the basics like safety, hydraulics,
regulations and customer service, to name a few.
Don't Forget the Customer
Oh customer service, everyone talks about it, but nobody ever tells
you how to do it. You suddenly flash back to the problem at hand.
Your new qualified technician could be at one of your best customer's
sites. This customer is not a huge buyer but is a steady buyer and
very loyal to you ever since your competitor's technician got into
it with him. You start thinking about your new qualified technician
and get a little nervous because this customer can be a bit prickly
if you don't know how to take him. You remember the qualified new
technician reading your company mission statement, but you really
had not had a chance to tell him about your company values, history
and strategy. What if he got into it with my customer? What is the
price of losing that long-time customer?
You toss his certificates back into the file and look at the piles
of billing on your desk. You suddenly realize if your qualified
new guy ever does return, you are going to have to take some time
to train him on your paperwork process and some of your procedures,
like returns. You start to wonder what kind of a paperwork guy you
have. Is he one of those electronic geniuses who can fix anything
and reprogram the space shuttle if needed, all your salespeople
go to him and your customers love him, but he can't seem to figure
out how to turn in his billing to save his life? Of course you can't
get rid of him because he is just too valuable.
There but for the Grace of God. . .
Obviously there is no qualified new technician. Take
a minute and go back and insert one by one each of your technician's
names in the place of the qualified new technician. Is it possible
you have some work to do? If you are one of the few who feels comfortable
that you are where you should be with all of the above items a technician
needs to perform on his job, congratulations.
Let me ask one more question. Are your labor rates at the level
they should be to provide your customer this qualified technician
they are demanding?
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